Write a Script for Your Customer Interactions

You can call it a script, a sales presentation or and agenda but plan your customer interactions so that you do them the same every time, so you cover everything you want to cover and you can adjust if it does not work.

When we were building houses we had a number of customer planned customer interactions; a sales presentation, a pre-construction meeting, a pre-drywall meeting, a pre-closing meeting and a closing.
We prepared a detailed agenda for each.  Below is our agenda for the pre-construction meeting.